AUDIO ARCHITECT APPAREL IS THE CELEBRATION OF OUR MUSIC AND OUR JOURNEYS. WE HONOUR THE IDEAS, TECHNOLOGY AND PEOPLE THAT GAVE US OUR CULTURE; THOSE GENERATION-CHANGING SOUNDS THAT ARE THE FOUNDATION TO OUR WAY OF LIFE.
Most of my musical memories have been made from many years spent travelling the globe contributing to concerts and festivals. We’ve got lost, been delayed, hung around, read a great book and found new ways to swear in Italian, all in the company of new-found families. Anyone who has ever toured will know exactly what I’m talking about.
Audio Architect Apparel is about the soundtrack that we carry with us every day. It's about sharing a beer, or a 1945 Marques de Riscal Gran Reserva, whilst waiting in the departure lounge for the next flight delayed announcement. It's those in-jokes that you can’t repeat. It's the spontaneity in experiencing something new, to you at least. It's about selecting the right track at the right time. It's an experience that's covered in mud, sweat and cheers.
Audio Architect Apparel is the makers, the shakers, the followers and creators. It’s the elegance in hard work and the calm under pressure. It’s those moments before you walk on stage and the deafening ones when you walk off. It's the beauty in design and it belongs to the ideas hidden in plain view.
It's the dreams and the journeys, the late-night laughs and the bloodshot early-morning-eyes ones that switch life into vibrant stereo. It's a way of life that appreciates the class in science and technology. It's clever, subtle, stylish design with a passion in imagination and integrity in intellect, and it’s an instrument of individualism.
TUNES IN EVERY THREAD
Our technology has the potential to turn every clothing store into a music outlet as well. Buying one of our garments includes tunes for you to download and keep. This isn't free music, you have actually paid for that piece of music. It's yours to download and keep forever. It's like buying a record, actually what am I saying it's not like buying a record it is buying record. The artists earn money from your purchase so you are supporting the music industry and your purchase even counts towards a chart position. Get them a hit while getting yourself stylish new threads.
We are a new breed of record label.
ETHICS AND DNA
One of the founding principles of Audio Architect Apparel was to look at the way we treat our environment and the people who are involved in the making of our clothing.
There is a journey with Audio Architect Apparel and we want you to come along with it. Coming from a live music background, Dave Swallow, has toured the world and seen how the music industry can contribute to a lot of waste. So now it's time to reverse that waste.
From where we source our fabrics, who we work with and how and where our manufacture happens. Not forgetting of course, how our finished garments reaches your wardrobe.
There's more we can do and we are striving to make Audio Architect Apparel a more considerate company every single day.
SUSTAINABLE STREETWEAR NOT FAST FASHION
Fast fashion has become a major problem for our environment and it's been pushed to the forefront of the climate agenda in recent years. The questions surrounding fast fashion have been on the table since the very conception of Audio Architect Apparel.
A lot of the drive behind Fast Fashion has come from consumers demanding the lowest possible price. Cash has been really tight and the brands have just been answering their customers.
In driving the price down as far as possible, the environment has suffered. A lot.
At Audio Architect Apparel, we believe that fashion should not be fast. We don't want to create garments for people who don't care about the environment we live in. We want to create a brand that is held accountable for its actions.
We believe that contemporary fashion should be sustainable and help support the communities that create it.
By purchasing any of our garments you can be rest assured that we are doing all we can to protect our environment and make sure the people in our supply chain are paid properly for their work.
We wanted to create a brand that is responsible. So when looking at how we source our materials we looked towards producers who can trace their entire chain back to source. This includes all the inks and dyes used in the manufacture. These producers aren't the cheapest but that doesn't matter because we can sleep at night knowing we are trying our best to protect the planet and clothe people in some seriously cool shit too!
As a result of being careful about where our garments are sourced we discovered that practically all of our products are technically Vegan. Although we never set out with this in mind it's a happy accident that we've ended up here, with a Virtually Vegan Streetwear Brand.
We know there is still more we can do to improve our impact on the planet. As our collection grows and the more people that understand what we as a brand are setting out to do, the more we can research and deliver an environmentally friendly and sustainable offering.
It’s important to us that we listen to what our customers are saying to us. Although we might have accidentally created a Virtually Vegan Streetwear Brand we want to continue to develop our ethics and standards along side your own.
We want you to give us feedback and have a healthy dialogue with you. So please feel free to get in contact and continue the discussion.
To try and rectify the injustices in global wealth here at Audio Architect Apparel we look to source from suppliers that are signed up to and follow Fair Trade policies and agreements.
The other set of ethics we look for in our suppliers, which is based more in the fashion industry, is the Fair Wear Foundation. The Fair Wear Foundation is a non-profit organisation that works with garment workers in 11 countries throughout Africa, Asia and Europe with the pure aim of improving workplace conditions by activating brands, factories, trade unions and NGOs. The Fair Wear Foundation keeps track of the various improvements made by the companies it works with.
The fashion industry is a terrible polluter. Garment factories all across the globe pump out nasty chemicals into rivers and lakes. They pollute local water supplies with toxins that not only harm life in the river they also harm the communities that live around those water sources.
The Confidence in Textiles ensures that the garment, or indeed any textile, that carries its label is free from these harmful pollutants.
APPAREL WITH SUSTAIN
Audio Architect Apparel wants to provide you with clothing that will last. We don't use the cheapest fabrics because we don't want your clothes falling apart in a matter of weeks. We want to create garments that will last with designs that you'll want to wear again and again.
We also try and make our clothing last many, many washes so you'll be able to enjoy your garments for years to come.
If you want to know what you can do to help be more sustainable at home,
click this link:
Would you like to know more about our ethical standards? Have a look at our policies...
- AAA is an experience that's covered in mud, sweat and cheers.
- Every purchase counts towards a chart position and supports all of our artists financially.
- AAA is a new breed of record label.
- An instrument of individualism.