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The steeped walk down Pier Hill will bring you to where Cockney's go, or at least went, on holiday. The seafront, a golden mile of arcade machines, fast food joints and adventures islands is the home to Chinnerys. In itself, the Seafront has had a facelift over time and the new fountains and architect grey pedestrian area has created a far more friendly feel compared to the rough-around-the-edges 80's and 90's when I was growing up here.Chinnerys on the Seafront
The scent of the sea is strong here, especially when the wind gets up. On a hot summers day the smell of molten fat from donut machines is interlaced with the salty air. For me, this nostalgic smell brings back memories of my Great Grandmother. We would watch the raw donut dough ooze out the pipe at one end of a conveyer and into a flowing river of searing fat only to be flipped into a pile of sugar at the other end. During my teenage years, that's the 90's by the way, the seafront was the place you'd go to if you had a Vauxhall Nova. Not just any Vauxhall Nova, one that had been adapted to have an extraordinarily large exhaust pipe (tail pipe) and a sound system that could blow the windows out. The cars were like Peacock feathers but unfortunately those driving were far from Peacocks. They'd wear hoodies and the majority had developed some type of Bad-Boy limp. If you asked the nearest Essex man where you could find a gangster he'd probably tell you the town he's from. And Southend-on-sea is no different. It is fully stocked on want-to-be-gangsters. Parts of the film Essex Boy's was shot here. Quite fitting really as the story revolves around this part of Britain. This Seafront is intrinsically part of me. It's the start of my journey into music and it's ultimately part of this Brand too. Without it, my life would have been very different.Chinnerys the Venue


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Live Sound Engineer, Writer, Author and Creator of Audio Architect Apparel Dave Swallow
Born with all the correct fingers, toes, arms and legs into the cockle-picking town of Southend-on-Sea, Essex, UK, Dave Swallow spent his formative years surrounded by the many delights a British Seaside town has to offer. Or at least this seaside town; The world’s longest pleasure pier, for example, mud and the inability to sound a consonant, which is very much an Essex thing but it's South Essex that really take it to another level. Leaving school, minus a tooth (cousinly inflicted), was a daunting prospect. Dave hated salt water, so cockle-picking was out, and he was about as gangster as Harry Potter... [click_here_to_read_more]