Coming soon

We want you to help us highlight how important it is to choose sustainable clothing. The first step is to wear it! There are a lot of other things you can do to help. You could make our mantra, “Wear Me, Love Me, Mend Me, Pass Me On”, yours too. It’s easy.

Here’s a few things you can do:

– commit to wearing clothing more than once before washing.
– repair (rather than replace) clothes when needed.
– give unwanted clothes to friends, family or charity.

Shopping smart and buying things you really love is a good ethos to have. Quality, designed-to-last clothing that you’ll come to adore over time doesn’t mean a hefty price tag either. We design our clothing to look great. To do the distance. And to never be much of a stretch for your wallet.

If you’re unsure about something, ask yourself these simple questions. They’ll help you make sure you ‘LOVE’ it.


How will you wear the garment?


What will you wear it with?


Will you wear it at least 30 times?


Is it a trend that will go out of fashion? Or is it a classic?


Is it made to last?


Is it easy to care for?

Don’t forget to give attention to how you store clothes, It can help them last even longer.


We can’t ignore that sometimes, you do tire of a piece of clothing. (It happens to the best of us). Maybe it’s simply as it no longer fits. In this case, we think the best option is give it to someone who can use it

Garment Washing

All our garments comply with general performance standards set by the clothing retail industry. There may be some shrinking and a little bit of twisting but anything is well within acceptable limits. To really minimise any twisting or shrinking we recommend that the wash temperature doesn't exceed 40º centigrade or 104º Fahrenheit and you use a standard or delicate wash cycle. You should reshape your garments before drying on a line or laying flat. 

Washing at temperatures above 40º or tumble drying can affect the dimensional stability of the garment. It can also cause fading of your garment. 


For the sake of the Environment

Wash at 30C or below, do not tumble dry, line dry and only iron when necessary.